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Internal Branding, Employee Engagement & Culture Change... has ended
Wednesday, August 9 • 9:15am - 9:50am
Manufacturing An Internal Brand That Inspires An Engaged Workforce
Gates Corporation

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Ever wonder where those capital “E” employees come from who just love their jobs and the companies they work for? As a manufacturing company, Gates Corporation has found that they do not occur naturally; the right environment must be created for employees to be inspired.

 

This session will assist you in understanding how internally-branded companies procure materials used in the manufacturing of an engaged workforce, including how to:

 

  • Create a mixture of the right formula for an inspiring culture, and the process of replicating the results over time and turnover
  • Equip your staff with the materials they need to succeed
  • Develop the recipe for inspiring your employees to be their best
  • Replicate the traction you’ve gained and how to build on it
  • Socialize your efforts and conduct audits

 

 

Mark Tenney, Director, Global Brand & Corporate Communications

Gates Corporation


Speakers
avatar for Mark Tenney

Mark Tenney

Director, Global Brand & Corporate Communications, Gates Coporation
Mark Tenney has years of experience in brand development and brand effectiveness, corporate communications, social media engagement, marketing, and creative innovation in corporate environments that tend to shift continuously. Just in the last 12 months at Gates Corporation, 106 year-old... Read More →


Wednesday August 9, 2017 9:15am - 9:50am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

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