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Wednesday, August 9 • 11:20am - 11:55am
Elements Of Surprise: Building Unique Communications Campaigns To Create Awareness And Drive Business Results
The Cosmopolitan of Las Vegas

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Learn how a Las Vegas premiere luxury resort went beyond creating awareness to drive behavior while staying true to its brand by building on the resort’s culture to create an offbeat and engaging campaign.


See first-hand how the Cosmopolitan of Las Vegas harnessed the element of surprise to create internal communications campaigns that engage employees and drive results, including how to:


  • Build upon the principles of your company culture to create an unexpected and engaging campaign
  • Explore how employees can be creatively engaged to drive behavior change in the workplace in support of business and community goals
  • Align digital, print, social, and video based storytelling for maximum impact
  • multiple departments to deliver and enforce critical messages


Nancy Weaver, Manager of Internal Communications

The Cosmopolitan of Las Vegas

avatar for Nancy Weaver

Nancy Weaver

Internal Communications Manager, The Cosmopolitan of Las Vegas
Nancy Weaver, M.A., APR is the internal communications manager at The Cosmopolitan of Las Vegas and public relations consultant. In addition to more than 20 years of professional experience and five as an educator, she has been an industry leader as the PRSA’s Las Vegas Valley Chapter... Read More →

Wednesday August 9, 2017 11:20am - 11:55am PDT
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

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