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Wednesday, August 9 • 2:15pm - 2:50pm
Storytelling To The Ultimate Storytellers: Proven Tactics To Create A Winning Employee Experience

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As a company, HBO is eager for their employees to experience—and learn—just as many new things as their viewers. To achieve this the organization’s culture  places a very high value on relationships, the importance of collaboration, using internal partners instead of outside resources, and respecting their storied history while also encouraging innovation.


Gain an understanding about how HBO has used internal resources to support the overall employee experience and create a workforce culture that drives results, including how to:


  • Utilize the voice of the employee past and present to generate content to be shared across the organization
  • Develop internal communication focused events: executive sessions, coffees with the CEO and employee voices panel discussions to keep employees involved
  • Capitalize on what’s unique about your own culture to keep the attention of your employees
  • Partner with your social media team to help attract new users, show what’s going on inside your organization, and to help attract top talent


Shonda Cuberson, Director, Employee Communications & Initiatives


avatar for Shonda Cuberson

Shonda Cuberson

Director, Employee Communications & Initiatives, HBO
Over fifteen years of corporate communications experience, Shonda has extensive project management experience; includes leading teams through strategic employee communication plans touching diverse audiences at primary locations and several field locations including international... Read More →

Wednesday August 9, 2017 2:15pm - 2:50pm PDT
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

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