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Thursday, August 10 • 10:10am - 10:45am
Investing In Your Employees To Reach Organizational Goals With A Limited Budget
Frost Bank

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A strategy that might be clear in your executives’ minds does not necessarily resonate with all employees, no matter how masterful you word the explanation to them. That’s not surprising, because employees have diverse jobs and have different goals.


Yet, you can create the environment and tools for collaboration that give individual employees a direct line of sight from their work to company success. Learn about tactics Frost Bank used on an unfunded strategic communication project, including how to:


  • Enlist companywide volunteers to reach every employee, face-to-face, through video and guided conversations
  • Earn support and respect from management for a lean-in approach that could be repurposed
  • Gather valuable evidence for future communication programs
  • Analyze employee perspectives that executives appreciate



Sheri Rosen, Vice President and Director of Employee Communications

Frost Bank

avatar for Sheri Rosen

Sheri Rosen

Vice President & Director of Employee Communications, Frost Bank
Sheri has directed employee communication for more than 10 years at Frost Bank in San Antonio, serving as vice president in the Cullen/Frost Bankers Inc. department of culture and people development. Frost is the best bank you never heard of. Consumer Reports named Frost the nation’s... Read More →

Thursday August 10, 2017 10:10am - 10:45am PDT
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

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