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Internal Branding, Employee Engagement & Culture Change... has ended
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Thursday, August 10 • 11:45am - 12:20pm
How To Re-Energize Your Corporate Social Responsibility Program
United Airlines

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United Airlines has had to learn from real-life lessons to ramp up employee enthusiasm. Through these lessons, the internal communications team was able to build brand equity by listening to employees, learning from the past and leading with logic.

 

Join United Airlines as they discuss the ups and downs of their internal communication strategies and how they manage to engage employees on a daily basis, including how to:

 

  • Realize that one solution does not (necessarily) fit all
  • Reach employees across your company through traditional & non-traditional methods
  • Harness your employees’ enthusiasm to strengthen pride in their workplace while building brand equity in the marketplace

 

 

Kim Gnat, Manager, Strategic Communications

United Airlines

Speakers
avatar for Kim Gnat

Kim Gnat

Manager, Strategic Communications, United Airlines
Kim is currently the manager of strategic communications for United’s Community Affairs team. Working closely with the Corporate Communications team, she promotes employee engagement and community partner programs both internally and outside of the company.   Kim has held positions... Read More →

Thursday August 10, 2017 11:45am - 12:20pm PDT
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017
  General Session Case-Study

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