Loading…
Internal Branding, Employee Engagement & Culture Change... has ended

Sign up or log in to bookmark your favorites and sync them to your phone or calendar.

Tuesday, August 8
 

TBA

PRE-CONFERENCE INTERACTIVE WORKSHOP DAY
Smaller group, hands-on, and interactive – the workshop sessions allow you to focus on trending topics and share challenges with fellow attendees and your workshop leaders. Attend to get a solid foundation of strategies, trends and how to’s before the start of the main, two-day conference – and, find out why the workshops are consistently rated as very valuable time spent!

Tuesday August 8, 2017 TBA
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

7:45am

Registration, Continental Breakfast & Networking
Enjoy complimentary coffee, tea and breakfast as you meet your workshop leader and fellow attendees.

Tuesday August 8, 2017 7:45am - 8:00am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

8:00am

Workshop A: Disrupting From The Inside: How To Engage Employees Through Disruptive Communication Strategies
MeZA Inside

We are living in one of the most challenging times in the history of organizational communications. It’s the age of transparency, interconnectedness and information overload. The ever-changing needs of the modern workforce require companies to continuously learn, plan, change and adapt. Organizational communication is no longer a function that merely delivers information.

 

Today, we must communicate to engage, to connect and to strengthen the company’s culture and therefore, its brand—hence why all brands should be built from the inside out. Learn how to communicate effectively with your internal audience, including how to:

 

  • Understand the 21st-century internal communication landscape
  • Identify how internal communication is connected to the employee experience
  • Recognize the human resources role in creating strategic internal communication to achieve organizational goals

 

 

Lilian Bazell, Organizational Communications Consultant

MeZA Inside


Danielle Bower, Director of Client Solutions

MeZA Inside


Speakers
avatar for Lilian Bazell

Lilian Bazell

Partner & Organizational Comms Director, MeZA Inside
Lilian Bazell is an organizational development consultant and partner at MEZA Inside, an internal communications agency working with national and global brands to build employee engagement. MEZA helps companies such as DuPont, AccorHotels, Santander Bank, Teleperformance, RadNet and... Read More →
avatar for Danielle Bower

Danielle Bower

Director of Client Solutions, MeZA Inside
Danielle has worked in client relations, marketing and sales for over 10 years, giving her a real-time pulse on what organizations need, where the challenges lie, and how to navigate through obstacles to reach goals.  With degrees in both Psychology and Communications, her human-centric... Read More →


Tuesday August 8, 2017 8:00am - 10:00am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

10:00am

Morning Stretch Break, Refreshments & Networking
Stand up and stretch and grab some refreshments as we switch over to the next workshop

Tuesday August 8, 2017 10:00am - 10:15am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

10:15am

Workshop B: Measuring Employee Experience: A Metrics Toolset For Communications And Employee Engagement
Freed Employee Experience & Sinickas Communications Inc.

 Employee experience and organizational culture are complex beasts, yet are more important than ever in today’s highly competitive markets and talent pools. At the same time, data-driven business and marketing expectations have jumped inside organizations.

 

Today internal communicators and those tasked with delivering a compelling employer brand need to step up their measurement game. With a priority to make measurement a habit and strive for ongoing and meaningful metrics that speak to outcomes, a tool kit of metric strategies is needed for successful employee engagement.

 

Learn how to best measure your employee experience and employee engagement strategies , including how to:

 

  • Benchmark where you & your organization currently sit on the scale: See how your measurement work compares with other organizations in the room
  • Understand good practice & new tools: Find out new and leading approaches and tools for measuring employee engagement
  • Identify actionable next steps: Create a list of next steps for leveling up our measurement of internal communications and employee engagement

 

Ephraim Freed, Principal Consultant

Freed Employee Experience Consulting


Angela Sinickas, CEO

Sinickas Communications Inc.


Speakers
avatar for Ephraim Freed

Ephraim Freed

Principal Consultant, Freed Employee Experience Consulting
Ephraim Freed is an employee experience strategist and leader who has spent over a decade working on the cutting edge of internal communications and intranets. He has developed digital platforms and communications programs within innovative global organizations including Riot Games... Read More →
avatar for Angela Sinickas

Angela Sinickas

CEO, Sinickas Communications, Inc.
Angela Sinickas, ABC, is CEO of Sinickas Communications, Inc., an international management consultancy focusing on communication effectiveness research and strategy. She has been measuring the effectiveness of communication since 1981. Her prolific publications (including a free... Read More →


Tuesday August 8, 2017 10:15am - 12:15pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

12:15pm

Lunch On Your Own, But Not Alone
Stop by the registration table for nearby suggestions for lunch recommendations. Feel free to dine with a group or go out on your own. **Lunch cost is on your own.

Tuesday August 8, 2017 12:15pm - 1:45pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

1:45pm

Workshop C: Key Principles Of Community Management To Inspire Employee Engagement And Shape Your Organization’s Culture And Internal Brand
StaffConnect Group

The role of the average internal communicator is expanding-- and it should. No longer are communicators just there to “make it pretty” or “hit send.” There is an opportunity for communicators to grow their role internally across the entire organization and that’s being a community manager.

 

This interactive workshop will engage attendees with new strategies to inspire your workforce and shape & maintain a desired culture, including how to:

 

 

  • Recognize the differences between a network and a community
  • Track the impact your community management team makes across all technology platforms, including: intranets, enterprise social networks, mobile apps, and more
  • Decipher what makes a good community manager and what attributes a communicator needs to have to be successful
  • Encourage employees to participate through simple tips & small organizational changes
  • Outline governance & leadership roadmaps

 

 

Chuck Gose, VP, Business Development & Partnerships

StaffConnect Group

 

Ciara O’Keeffe, VP, Product & Customer Delivery

StaffConnect Group


Speakers
avatar for Ciara O'Keeffe

Ciara O'Keeffe

Vice President Product and Customer Delivery, StaffConnect Group
Digital Communications Leader, Speaker, Author and Judge with global experience in enterprise social, specialising in mobile, with a degree in European Business Management with Languages.


Tuesday August 8, 2017 1:45pm - 3:45pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

3:45pm

Close of Pre-Conference Interactive Workshop Day
Tuesday August 8, 2017 3:45pm - 4:00pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017
 
Wednesday, August 9
 

TBA

GENERAL SESSION DAY 1
Wednesday August 9, 2017 TBA
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

8:00am

Registration, Continental Breakfast & Networking
Sign-in, pick up your materials and enjoy a continental breakfast before we start the day

Wednesday August 9, 2017 8:00am - 8:30am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

8:30am

Chairperson's Welcome & Speed Networking -- Get To Know Your Fellow Conference Attendees
In this fast-paced forum get to know your fellow peers, their biggest internal branding, employee engagement and organizational culture challenges, and a few fun facts.

Speakers
avatar for Sean Williams

Sean Williams

Vice President & Practice Lead, True Digital Communications
Williams received his Master of Arts in Journalism/Mass Communication from Kent State University, and his B.A. in Political Science from the University of Washington. He is a member of the Institute for Public Relations’ Commission on Measurement and Evaluation, and has published... Read More →


Wednesday August 9, 2017 8:30am - 9:15am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

9:15am

Manufacturing An Internal Brand That Inspires An Engaged Workforce
Gates Corporation

Ever wonder where those capital “E” employees come from who just love their jobs and the companies they work for? As a manufacturing company, Gates Corporation has found that they do not occur naturally; the right environment must be created for employees to be inspired.

 

This session will assist you in understanding how internally-branded companies procure materials used in the manufacturing of an engaged workforce, including how to:

 

  • Create a mixture of the right formula for an inspiring culture, and the process of replicating the results over time and turnover
  • Equip your staff with the materials they need to succeed
  • Develop the recipe for inspiring your employees to be their best
  • Replicate the traction you’ve gained and how to build on it
  • Socialize your efforts and conduct audits

 

 

Mark Tenney, Director, Global Brand & Corporate Communications

Gates Corporation


Speakers
avatar for Mark Tenney

Mark Tenney

Director, Global Brand & Corporate Communications, Gates Coporation
Mark Tenney has years of experience in brand development and brand effectiveness, corporate communications, social media engagement, marketing, and creative innovation in corporate environments that tend to shift continuously. Just in the last 12 months at Gates Corporation, 106 year-old... Read More →


Wednesday August 9, 2017 9:15am - 9:50am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

9:50am

Align Your Employees’ Hearts with Your Organization’s Mission through Powerful Employee Communications
University of Southern California

Employees at the University of Southern California used to have trouble finding anything – the holiday calendar, shuttle schedules, even basic benefits information – all distributed across a variety of unrelated websites. Learn how the university launched Employee Communications from scratch – and how the communications team is leveraging their multi-faceted communications efforts to build engagement that reaches employees at a deeper level. Learn how to:

 

  • Build a solid framework for engaging internal communications
  • Cope with roadblocks, pitfalls, and other embarrassing failures
  • Launch a wide variety of communications and engagement initiatives
  • Use visual media to speak to employees’ at the heart level – and align them with your organizational mission

 

Diane Schrader, Director, Employee Engagement and Communications

University of Southern California 


Speakers
avatar for Diane Schrader

Diane Schrader

Director, Employee Engagement & Communications, University of Southern California
Diane oversees Employee Engagement and Communications for the University of Southern California, which is Los Angeles’ largest private employer, with some 30,000 faculty, staff and student workers. Prior to joining USC in 2008, she produced syndicated features for television news... Read More →


Wednesday August 9, 2017 9:50am - 10:25am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

10:25am

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday August 9, 2017 10:25am - 10:45am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

10:45am

How To Create An Employee Engagement Strategy With A Limited Timeline
Bank of America Merchant Services
When Bank of America Merchant Services, BOAMS, was founded in 2009, a new internal communications team was put together. This team was tasked with creating not only an internal communications strategy, but specifically an employee engagement strategy within the first 6 months of the final hire. The first phase of creating this new organizational strategy was to survey employees followed by analyzing the data.

 

Learn how the BOAMS team successfully created an employee centric engagement strategy in a limited timeframe, including how to:

 

  • Determine which surveying tools will be most effective
  • Create timelines with assigned tasks to ensure that deadlines are met
  • Meet & exceed deadlines with a foolproof engagement strategies
  • Develop relatable content to be shared from employee input

 

Tina Burton, Content and Internal Communications Manager

Bank of America Merchant Services


Speakers
avatar for Tina Burton

Tina Burton

Content and Internal Communications Manager, Bank of America Merchant Services
Christina “Tina” Burton is an internal communications manager at Bank of America Merchant Services, leading associate messaging strategy and internal communication channel design for one of the leading payments acquiring and digital commerce companies in the world.   Tina... Read More →


Wednesday August 9, 2017 10:45am - 11:20am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

11:20am

Elements Of Surprise: Building Unique Communications Campaigns To Create Awareness And Drive Business Results
The Cosmopolitan of Las Vegas

Learn how a Las Vegas premiere luxury resort went beyond creating awareness to drive behavior while staying true to its brand by building on the resort’s culture to create an offbeat and engaging campaign.

 

See first-hand how the Cosmopolitan of Las Vegas harnessed the element of surprise to create internal communications campaigns that engage employees and drive results, including how to:

 

  • Build upon the principles of your company culture to create an unexpected and engaging campaign
  • Explore how employees can be creatively engaged to drive behavior change in the workplace in support of business and community goals
  • Align digital, print, social, and video based storytelling for maximum impact
  • multiple departments to deliver and enforce critical messages

 

Nancy Weaver, Manager of Internal Communications

The Cosmopolitan of Las Vegas

Speakers
avatar for Nancy Weaver

Nancy Weaver

Internal Communications Manager, The Cosmopolitan of Las Vegas
Nancy Weaver, M.A., APR is the internal communications manager at The Cosmopolitan of Las Vegas and public relations consultant. In addition to more than 20 years of professional experience and five as an educator, she has been an industry leader as the PRSA’s Las Vegas Valley Chapter... Read More →


Wednesday August 9, 2017 11:20am - 11:55am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

11:55am

Lunch On Your Own, But Not Alone -- Reservations are booked!
Reservations have been made at a number of local restaurants. Please sign-up at the registration table if you are interested in dining out with a group.

Don't miss this chance to connect with your peers over a casual lunch at a local hot spot.


Engine Co. No. 28
644 S. Figueroa St.
Los Angeles, CA 90017
12pm

and

Wokano Restaurant
800 w 7th Street
Los Angeles, CA 90017
12pm

**Everyone is financially responsible for their own lunch.

Wednesday August 9, 2017 11:55am - 1:30pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

1:30pm

Interactive Session: Benchmark Best Practices With Your Peers
Based on your Waggl responses to your biggest internal branding, employee engagement & culture challenges, we've broken the room up into 6 groups. Each group has been designated a thought-leader to help lead the discussion.

You will have 15 minutes to brainstorm strategies around the problem you've chosen to discuss. You will then pick a spokesperson to present these ideas to the other conference participants.

All ideas/tactics will be gathered and shared on dropbox for future reference.

Speakers
avatar for Sean Williams

Sean Williams

Vice President & Practice Lead, True Digital Communications
Williams received his Master of Arts in Journalism/Mass Communication from Kent State University, and his B.A. in Political Science from the University of Washington. He is a member of the Institute for Public Relations’ Commission on Measurement and Evaluation, and has published... Read More →


Wednesday August 9, 2017 1:30pm - 2:15pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

2:15pm

Storytelling To The Ultimate Storytellers: Proven Tactics To Create A Winning Employee Experience
HBO

As a company, HBO is eager for their employees to experience—and learn—just as many new things as their viewers. To achieve this the organization’s culture  places a very high value on relationships, the importance of collaboration, using internal partners instead of outside resources, and respecting their storied history while also encouraging innovation.

 

Gain an understanding about how HBO has used internal resources to support the overall employee experience and create a workforce culture that drives results, including how to:

 

  • Utilize the voice of the employee past and present to generate content to be shared across the organization
  • Develop internal communication focused events: executive sessions, coffees with the CEO and employee voices panel discussions to keep employees involved
  • Capitalize on what’s unique about your own culture to keep the attention of your employees
  • Partner with your social media team to help attract new users, show what’s going on inside your organization, and to help attract top talent

 

Shonda Cuberson, Director, Employee Communications & Initiatives

HBO


Speakers
avatar for Shonda Cuberson

Shonda Cuberson

Director, Employee Communications & Initiatives, HBO
Over fifteen years of corporate communications experience, Shonda has extensive project management experience; includes leading teams through strategic employee communication plans touching diverse audiences at primary locations and several field locations including international... Read More →


Wednesday August 9, 2017 2:15pm - 2:50pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

2:50pm

Afternoon Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Wednesday August 9, 2017 2:50pm - 3:10pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

3:10pm

Cultivating Your Culture: Keeping The “Good Old Days” From Getting Old
SteelHouse

 Do you ever hear people refer to previous years at your company as the “Good old days,” and tell stories about how great it used to be? They’re referring to simpler times when they would pull together as a team and connect on a more personal level before the company hierarchy and process replaced real human connection. At SteelHouse, as they grew from 10 people working out of an apartment to 250 people working in multiple locations, they had to actively work to keep their culture alive. 

 

Learn first-hand from SteelHouse how to keep your close-knit culture present as your organization changes, including how to:

 

  • Find a way to introduce new people to the culture
  • Identify “culture champions” among your team that rally fellow team members
  • Design areas that bring people together and encourage personal connection instead of emailing and messaging people who sit right down the hall
  • Create programs around culture/wellness that are meaningful to your team

 

 

Anna McMurphy, Head of People, Culture, & Entertainment

SteelHouse


Speakers
avatar for Anna McMurphy

Anna McMurphy

Head of People, Culture & Entertainment, SteelHouse
Head of People, Culture & Entertainment at SteelHouse.


Wednesday August 9, 2017 3:10pm - 3:45pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

3:45pm

Launching A Social Intranet That Actively Engages Employees
PTC
There is a lot of information available on how to build a great intranet. But there is very little information on how to successfully launch a one – especially a social intranet. The secret is not just informing employees about the new solution, but engaging them in numerous ways that so they can build an emotional connection to the new solution and get excited about the possibilities of what’s to come.

This session will walk you through a variety of ways to engage your employees in the launch of a social intranet, including how to:

 

  • Determine your requirements for selecting an intranet that meets your social needs
  • Involve employees from Day 1 and allow them to influence the direction of the intranet
  • Offer exciting contests that get employees familiar with the new intranet
  • Provide spaces and incentives that make it easy for employees to interact online socially
  • Train employees to use the tool using micro-learning tools

 

Jennifer Kirscher, Employee Communications Manager

PTC


Speakers
avatar for Jennifer Kirscher

Jennifer Kirscher

Employee Communications Supervisor, PTC
Jennifer has held a variety of roles in employee communications for more than 10 years, including her latest as the manager of an employee communications team at PTC. At PTC, her team is responsible for leading organizational change and engagement initiatives, supporting executive... Read More →


Wednesday August 9, 2017 3:45pm - 4:20pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

4:20pm

Interactive Expert Speaker Panel: Get Your Internal Branding, Employee Engagement & Organizational Culture Questions Answered
Freed Employee Experience
You'll have access to some of the industry's best as you ask questions still on your mind or that have come up now that you've heard today's sessions.

Join moderator, Ephraim Freed, and our panelists: Gregg Airian, Angie Bagley, Angela Sinickas and Ciara O'Keeffe for an indepth conversation, answering your most pressing questions surrounding internal branding, employee engagement & culture change strategies.

Moderators
avatar for Ephraim Freed

Ephraim Freed

Principal Consultant, Freed Employee Experience Consulting
Ephraim Freed is an employee experience strategist and leader who has spent over a decade working on the cutting edge of internal communications and intranets. He has developed digital platforms and communications programs within innovative global organizations including Riot Games... Read More →

Speakers
avatar for Gregg Apirian

Gregg Apirian

Managing Director, Vignette
Gregg is a known as the agency extraordinaire and a pioneering expert in the emerging Employee Experience field.   He is a seasoned speaker and thought leader with over 75 successful events he’s presented at from OMMA, IAB, Ad Tech, CES, Advanced Learning Institute, Digital... Read More →
avatar for Angie Bagley

Angie Bagley

Former Dir. of Communications, Giving and Internal, TOMS
Angie Bagley is the Former Director of Internal Communications at TOMS where she connected employees to the company’s mission and purpose; strives for transparent internal messaging; leads executive communications; and articulates the employer brand. Throughout her five years at... Read More →
avatar for Ciara O'Keeffe

Ciara O'Keeffe

Vice President Product and Customer Delivery, StaffConnect Group
Digital Communications Leader, Speaker, Author and Judge with global experience in enterprise social, specialising in mobile, with a degree in European Business Management with Languages.
avatar for Angela Sinickas

Angela Sinickas

CEO, Sinickas Communications, Inc.
Angela Sinickas, ABC, is CEO of Sinickas Communications, Inc., an international management consultancy focusing on communication effectiveness research and strategy. She has been measuring the effectiveness of communication since 1981. Her prolific publications (including a free... Read More →


Wednesday August 9, 2017 4:20pm - 5:00pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

5:00pm

Close of Day One & Networking Reception
Enjoy complimentary drinks on us as you continue the conversation with your peers.

**Please wear your name badges

Wednesday August 9, 2017 5:00pm - 6:30pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

7:00pm

Dinner On Your Own, But Not Alone -- Reservations Are Booked
Want to keep the conversation going?

Sign-up with an ALI team member to join a group at tonight's dine-around. Reservations have been made at Mas Malo

Mas Malo
515 W 7th St
Los Angeles, CA 90014
7pm

**Everyone is on their own financially.

Wednesday August 9, 2017 7:00pm - 9:00pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017
 
Thursday, August 10
 

TBA

GENERAL SESSION DAY 2
Thursday August 10, 2017 TBA
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

8:00am

Continental Breakfast & Networking
Coffee and continental breakfast will be ready at 8:00 a.m.

Thursday August 10, 2017 8:00am - 8:30am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

8:30am

Day 1 Recap With Conference Chair- High Level Outline Of Great Take-Aways From General Session Day 1
Speakers
avatar for Sean Williams

Sean Williams

Vice President & Practice Lead, True Digital Communications
Williams received his Master of Arts in Journalism/Mass Communication from Kent State University, and his B.A. in Political Science from the University of Washington. He is a member of the Institute for Public Relations’ Commission on Measurement and Evaluation, and has published... Read More →


Thursday August 10, 2017 8:30am - 9:15am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

9:15am

Uniting A Dispersed Workforce During A Time of Transition
GoDaddy

As GoDaddy develops into an international organization, onboarding 11,000 new employees to take in a new culture could be a daunting task. Thankfully, the internal communications team has created a strategy that aligns an already existing dispersed workforce to come together to reach organizational goals. Employees are exposed and challenged to new engagement strategies that help develop brand awareness and engagement.

 

Learn how GoDaddy instilled a sense of pride in their dispersed employees through non-traditional internal communication strategies, including how to:

 

  • Transcend differences by encouraging your employees to find similarities with fellow employees
  • Expose employees as customers to assist with rallying around customer engagement
  • Highlight employees though social media campaigns such as #GoDaddyBrave

 

Kim Clark, Director, Internal Communications

GoDaddy


Speakers
avatar for Kim Clark

Kim Clark

Director, Internal Communications, GoDaddy
With a career spanning radio, documentary filmmaking, agency parnterships with Discovery Channel, marketing, brand strategy, writing, training, teaching, and a small business owner of a video production company, who knew this tapestry of experience would be utilized in one role…as... Read More →


Thursday August 10, 2017 9:15am - 9:50am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

9:50am

Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday August 10, 2017 9:50am - 10:10am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

10:10am

Investing In Your Employees To Reach Organizational Goals With A Limited Budget
Frost Bank

A strategy that might be clear in your executives’ minds does not necessarily resonate with all employees, no matter how masterful you word the explanation to them. That’s not surprising, because employees have diverse jobs and have different goals.

 

Yet, you can create the environment and tools for collaboration that give individual employees a direct line of sight from their work to company success. Learn about tactics Frost Bank used on an unfunded strategic communication project, including how to:

 

  • Enlist companywide volunteers to reach every employee, face-to-face, through video and guided conversations
  • Earn support and respect from management for a lean-in approach that could be repurposed
  • Gather valuable evidence for future communication programs
  • Analyze employee perspectives that executives appreciate

 

 

Sheri Rosen, Vice President and Director of Employee Communications

Frost Bank


Speakers
avatar for Sheri Rosen

Sheri Rosen

Vice President & Director of Employee Communications, Frost Bank
Sheri has directed employee communication for more than 10 years at Frost Bank in San Antonio, serving as vice president in the Cullen/Frost Bankers Inc. department of culture and people development. Frost is the best bank you never heard of. Consumer Reports named Frost the nation’s... Read More →


Thursday August 10, 2017 10:10am - 10:45am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

10:45am

Interactive Session: Benchmark Best Practices With Your Peers
Let us know your biggest internal branding, employee engagement & culture challenges and we will seperate into groups with thought-leaders to help you solve them.

As a group, all participants will be asked to provide their own solutions, tips, and tricks.

Speakers
avatar for Sean Williams

Sean Williams

Vice President & Practice Lead, True Digital Communications
Williams received his Master of Arts in Journalism/Mass Communication from Kent State University, and his B.A. in Political Science from the University of Washington. He is a member of the Institute for Public Relations’ Commission on Measurement and Evaluation, and has published... Read More →


Thursday August 10, 2017 10:45am - 11:30am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

11:30am

Mid-Morning Refreshments & Networking Break
Enjoy complimentary coffee, tea, and other refreshments as you network with your peers.

Thursday August 10, 2017 11:30am - 11:45am
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

11:45am

How To Re-Energize Your Corporate Social Responsibility Program
United Airlines

United Airlines has had to learn from real-life lessons to ramp up employee enthusiasm. Through these lessons, the internal communications team was able to build brand equity by listening to employees, learning from the past and leading with logic.

 

Join United Airlines as they discuss the ups and downs of their internal communication strategies and how they manage to engage employees on a daily basis, including how to:

 

  • Realize that one solution does not (necessarily) fit all
  • Reach employees across your company through traditional & non-traditional methods
  • Harness your employees’ enthusiasm to strengthen pride in their workplace while building brand equity in the marketplace

 

 

Kim Gnat, Manager, Strategic Communications

United Airlines


Speakers
avatar for Kim Gnat

Kim Gnat

Manager, Strategic Communications, United Airlines
Kim is currently the manager of strategic communications for United’s Community Affairs team. Working closely with the Corporate Communications team, she promotes employee engagement and community partner programs both internally and outside of the company.   Kim has held positions... Read More →


Thursday August 10, 2017 11:45am - 12:20pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

12:20pm

Creating A Communication Strategy That Engages Employees From The Bottom, Down
Kimpton Hotels & Restaurants

As your organization matures, it’s important to continue to create communication strategies that connect with all of your employees. As Kimpton Hotels & Restaurants was purchased, the internal communications team was tasked with ensuring the existing history & culture remain alive.

 

Learn first hand how Kimpton Hotels & Restaurants created a communication strategy that connected all level of employees to their history & culture in a time of change, including how to:

 

 

  • Introduce tools that entry employees & seasoned employees can navigate to stay engaged
  • Empower your executives by creating a narrative document that allows leaders to easily tell your company’s story and communicate its values.
  • Encourage your current employees to enculturate newbies by setting up an enterprise social network

 

Vincent Intersimone, Manager, Internal Communications

Kimpton Hotels & Restaurants


Speakers
avatar for Vincent Intersimone

Vincent Intersimone

Manager, Internal Communications, Kimpton Hotels & Restaurants
I’m the head of internal communications for Kimpton Hotels & Restaurants, lucky #14 on Fortune Magazine’s list of 100 Best Companies to Work For. I like to think of myself as a storyteller, weaving HR announcements and earnings reports into an overarching narrative, finding the... Read More →


Thursday August 10, 2017 12:20pm - 12:55pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

12:55pm

Action Plan for Returning to Your Office: Internal Branding, Employee Engagement & Culture Change Strategies conference Wrap-Up & Key Takeaways
As a group share your 'golden nuggets' and what you plan to do first when you return to your office.

Speakers
avatar for Sean Williams

Sean Williams

Vice President & Practice Lead, True Digital Communications
Williams received his Master of Arts in Journalism/Mass Communication from Kent State University, and his B.A. in Political Science from the University of Washington. He is a member of the Institute for Public Relations’ Commission on Measurement and Evaluation, and has published... Read More →


Thursday August 10, 2017 12:55pm - 1:15pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

1:15pm

Close Of Conference
Thank you for joining us at the Internal Branding, Employee Engagement & Culture Change conference. Be sure to check dropbox for presentations and a contact list to keep in touch with your peers!

Thursday August 10, 2017 1:15pm - 1:16pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017

1:16pm

Post-Conference Lunch
*Optional* Book a later flight & join your conference peers at a post-conference lunch outting. Reservations have been made at a local hot spot for you to keep the converstions & connections going.

*Everyone is financially responsible for their own lunch

Thursday August 10, 2017 1:16pm - 2:30pm
El Capitan, Ballroom Level, Sheraton Grand LA 711 S. Hope Street, Los Angeles, CA 90017