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Sean Williams

True Digital Communications
Vice President & Practice Lead
Williams received his Master of Arts in Journalism/Mass Communication from Kent State University, and his B.A. in Political Science from the University of Washington. He is a member of the Institute for Public Relations’ Commission on Measurement and Evaluation, and has published three research papers analyzing the PR measurement program of a major financial company, internal communications and social media. He is the co-winner of the 2008 International Public Relations Research Conference Jackson-Sharpe Award for PR research authored by an academic and a practitioner. His Master’s thesis focuses on influence online and offline, and he presented papers on that subject at the 2015 and 2013 International PR Research Conference.

Williams is a member of the Association for Measurement and Evaluation of Communication; the PRSA Employee Communication Section, the international and Greater Cleveland Chapters of SHRM, and the Association for Training & Development (ATD). He also is an emeritus member of the Institute for Public Relations Measurement Commission, and the advisory board of the International PR Research Conference.

He leads a project for the Institute for Public Relations on Internal Communication Measurement Standards. Recent speaking engagements include discussing the Standards project at the PRSA International Conference and the Summit on the Future of Communication Management, both in the Fall of 2016, and presenting the Standards at the International Public Relations Research Conference in March 2017, where he and his research team received a “Top Two Papers” award for their work. Others include “You Need AMMO: Using Internal Communication Measurement to Improve Strategy” for the PRSA Connect ’15 conference and “Introduction to Digital Marketing & best practices for Boarding Schools” for the Western Boarding School Association.